Sunday, August 31, 2008

Spring is here & Interest rates are going down...?

With Spring here, traditionally this is a time when many eager home sellers place their property on the market capitalising on the thriving gardens and sun drenched days, providing a flood of new listings on the market. The interesting thing here will be to see how the market reacts in an already 'down' market with many homes on the market and interest rates at the higher end. The recent talks of a possible interest rate decrease I believe will provide positive market sentiment but wont turn the market into a buying frenzy so to speak.

The important thing to remember that traditionally in Spring and especially Summer on the Mornington Peninsula there are more homes for sale which increases the competition for a seller to achieve maximum sale price. As a seller you need to focus on the basics in 3 areas:

1) Your real estate agent (the individual, NOT the company)
The mistake that I have seen many sellers do is focus on which company they are going to engage to sell & market their property. It is not and never will be about the company. In this day and age every company in terms of buyer reach is on a level playing field with the internet. It's always, always about the individual agent acting on your behalf. Interview the individual on their beliefs, strategies and successes.

2) Your presentation
First impressions count. That's true. When placing your property on the market, never have the attitude of 'if they want it they'll buy it' - They won't, at least not at the price you would love to get. Put your buyer goggles on and look at your property from a buyers point of view. Make sure your presentation from the front fence to the rear fence to the top of your roof is at it's best.

3) Your marketing
Be guided be your agent (CAREFUL). Marketing is the absolute essence in not just selling your property but giving you the best chance to achieve maximum price. You need to spend money on advertising - simple. However, each property is different and may require a different than standard approach. Too many agencies are focused on marketing their brand and not the clients property. The interent now is the biggest dominator for marketing a property. However just having your property listed on a portal such as realestate.com.au isn't what internet marketing is about. It's about understanding the online buyer and the way they buy. This is one factor that will start defining your individual agents as most do not understand online marketing.

If you're considering selling on the Mornington Peninsula and would like a free no obligation appraisal of yor properties value and are interested in how I may be able to help you, then please contact me direct on 0418 595 719 or by email jc@multivisionre.com

Visit my Real Estate web site: www.multivisionre.com

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